In January 2024,  the first store of L'Oreal Group's 3CE in Beijing was grandly opened in Chaoyang Joy City.

In 2023, 3CE opened more than 10 stores and it is accelerating its offline layout in China. As a senior partner of L'Oreal Group, HAYA not only undertakes the fixtures production and store fitting of important stores, but also collaborates with L'Oreal to promote low-carbon implementation of fixtures and construction in the retail industry, as well as circular recycling solutions for store fixtures.