In the vast starry sky of the beauty field,  Spanish beauty giant PUIG is like a shining superstar. Since it entered the Chinese market, PUIG has occupied a key position in the beauty and perfume market relying on its extraordinary brand creativity.

In 2022, HAYA and PUIG officially launched cooperation and co-created a series of impressive brand stores.  PENHALIGON'S, L'ARTISAN PARFUMEUR, and Christian Louboutin are the most prominent brands.

In 2024, HAYA built up a boutique store for PENHALIGON'S in Taikoo Hui, Guangzhou presented a feast for the olfactory senses, with luxurious

craftsmanship reflecting a subtle blend of Nile colors and British style.

During the same period, another store created by HAYA for PUIG—L'Artisan Parfumeur , a niche salon fragrance brand, also officially landed at Taikoo Hui in Guangzhou. HAYA restored the French style of the store, and the wooden style furniture of the whole store showed exquisite craftsmanship.

In terms of cosmetics, HAYA has created a series of high-end stores for Christian Louboutin, including Chengdu SKP, Zhengzhou David Plaza, Nanjing Deji, Shenzhen Luohu Wanxiang City, etc.  Christian Louboutin is known for its artisan craftsmanship, and the brand's most distinctive fish scale wall tiles and striped finishes are classic.

PUIG is another important client after L'Oreal, Estee Lauder, Shiseido, COTY, and many other international beauty groups that HAYA cooperates with. In PUIG's brand expansion, HAYA has continuously consummate craftsmanship and quality control according to the brand's characteristics, assisting the brand in presenting a perfect visual experience to consumers.