In the first half of 2024, Valentino Beauty at Deji Plaza presented by HAYA is the world's first color boutique.

Covering an area of over 150 square meters, the store draws inspiration from Valentino's haute couture fashion workshop. The installation art wall composed of more than 1,000 color—changing lights collides with different monochromatic spaces. While bringing a strong visual impact, it also integrates real colors into the retail space as much as possible.

Entering the store, you can enjoy an extremely considerate makeup—trying experience. There is not only a 270—degree pre—makeup mirror but also a makeup customization service provided by the chief makeup artist. What's more, wireless chargers are equipped beside the tables. HAYA assisted the brand's designers in perfectly integrating high—tech beauty makeup with props, endowing the store with abundant technological and intelligent elements. This also demonstrates HAYA's research, development and innovation capabilities in the field of new retail.